Aegon Life Insurance has partnered with DDB Mudra Group to launch a new integrated campaign that focuses on simplicity and ease of buying its products.

Contrary to other life insurance ads, this multimedia campaign is completely bereft of the usual play of safety, security, emotions and a better future for the insured and their dependents. Instead, it focuses on the efficacy of jargon-free communication, simple processes and easy accessibility. Aegon Life will give best in class customer service experience to its customers at every interaction point.