About Us

India's Premier
Investment Consultancy Firm

Company Profile

Started in 1984, Way2Wealth is an Investments Consultancy Firm known for making investing simpler and more profitable for investors. We offer a wide range of products & services under one roof, for the convenience and benefit of our customers. We service our customer relationships through a team of over 1000 wealth managers spread across 573 easily accessible Investment Outlets in almost all major towns and cities in India.

Our Mission

To be the pre-eminent destination for personalized financial solutions helping individuals create wealth.

Our Philosophy

We believe that "our knowledge combined with our investors trust and involvement will lead to the growth of wealth and make it an exciting experience".

Our Logo

Group Cos.

  • Way2Wealth Securities Private Limited
  • Way2Wealth Capital Private Limited
  • Way2Wealth Commodities Private Limited
  • Way2Wealth Distributors Private Ltd
  • AlphaGrep Securities Private Limited
  • Way2Wealth Insurance Brokers Private Ltd
  • Mandi2Market Traders Private Limited
  • Techno Shares & Stocks Private Limited
  • Techno Commodity Broking Private Limited
  • Way2Wealth Illuminati Pte.Ltd
  • AlphaGrep Holding HK limited


  • Feb-08: Launched - Commodities Busines
  • Feb-08: 1st Way2Wealth Franchise inducted
  • Aug-08: Launched - Currency Future Trading (amongst the first)
  • Oct-08: Milestone - 100th W2W outlet inaugurated
  • Jan-09: Launched - Online Trading (Amongst The First To Launch Single Screen Trading for Multiple Products)
  • May-09: Launched - MTF Business
  • May-09: Launched - NRI Business
  • Jun-09: Acquired - NBFC 'Prudential Integrated Finance'
  • Jan-10: Launched - Institution Desk & 1st Bank empanelment
  • Feb-10: Launched - Realty Business
  • May-10: Milestone - 200th Franchisee inducted
  • May-10: Acquired - Omnesys Tradenet broking business
  • Dec-10: Launched - Way2Wealth Illuminati (Algorithm based trading)
  • Feb-10: Milestone - International trading through MAREX Spectron
  • Apr-11: Launched - Online Trading for Karnataka Bank clients
  • Oct-11: Acquired - Techno Shares & Stocks Ltd.
  • Jan-12: Acquired - Total Insurance Brokers Pvt. Ltd.
  • Nov-12: Launched - Mandi2Market Traders Pvt. Ltd.
  • Nov-12: Launched - Way2Wealth Illuminati Pte. Ltd. (Singapore)

Awards & Recognition

  • Way2Wealth Wins MCX- Leading Broking House of the Year Award 2019
  • Way2Wealth Brokers Pvt. Ltd. Bags BSE – Top Volume Performers Award (Equity), 2017-18
  • Way2Wealth Brokers Pvt. Ltd. Bags Zee Business - DARE TO DREAM Company Of The Year Award – 2018
  • Way2Wealth Commodities Pvt. Ltd. Bags MCX Leading Brokerage House Of The Year Award – 2018
  • Way2Wealth Bags, BSE Top Performing Broker Award, 2016-17


  • Award for Best Website in BFSI Sector

  • NSDL GO-Green Award – 2017
  • NSDL Star Performer – 2016
  • NSE - Top Performing Members in Equity & Equity Derivatives 2015-16
  • NSE - Top Performing Members in Currency Futures 2015-16
  • BSE Top Ten Broker 2016

The Grand Jury of Drivers Of Digital Awards 2016 – India Chapter, honoured Way2Wealth Brokers Pvt. Ltd. with

  • Special Mention Award for Best Website in BFSI Sector


  • Certificate of Appreciation for being among the Top Performing Members in 2015-16, in Equity & Equity Derivatives

Nov 11, 2015, Way2Wealth Brokers Pvt. Ltd. bagged BSE Top Performer Award in four categories

  • Top Ten Performer in Equity Segment (Retail), 2014-15
  • Top Three Performer in Equity Segment (Algo), 2014-15
  • Top Ten in Currency Members, 2014-15
  • Top Ten Customers having member, 2014-15

Some other recognitions that make us feel proud are

  • BSE Top Ten Performer in Equity Segment (Retail) , 2013-14
  • BSE Top Three Performer in Equity Segment (Algo), 2013-14
  • NSDL Star Performer Award 2013- Top performer in active accounts, for showcasing an outstanding performance in Southern India
  • NSE – Investothon 2013-14, Most Shareholders Award

Parentage and Group Companies

We are a part of Café Coffee Day, commonly known as CCD.
The group’s forays into diverse businesses are marked by the same passion and pragmatic thinking with which it started Café Coffee Day. The group’s portfolio includes technology parks, logistics, hospitality, real estate and financial services.

Way2Wealth Legacy

The group operates in the financial services sector through its subsidiary, Way2Wealth, which was incorporated as Sivan Web Trading Private Limited in the year 2000, at Bengaluru and was thereafter rebranded as Way2Wealth Securities Private Limited, in the same year. Way2Wealth, along with its various downstream subsidiaries, operates a retail focused investment advisory business and is involved in providing a host of other financial services. We were also ranked amongst the top ten broking entities in the retail broking segment during financial year 2013, according to the BSE.

We have a presence across 21 states in India, as of December 31, 2014. We believe that the depth in the ability to service its clients comes from the combined experience of our management team which comprises of employees who have had the experience of working with some of the leading financial services companies.

Our Business

Our core businesses can be categorized into broking related business, distribution business, fund based business and quant business which comprises of high frequency trading and treasury and financing operations, an overview of which is set out below:
  • Broking and Commission Business- This segment comprises equity brokerage, commodity brokerage, currency brokerage, insurance broking and real estate broking. The institutional segment has institutional clients empanelled for equity broking and trade execution services on the equity markets. In addition, we also provide customized portfolio management services to its clients.
  • Distribution Business- This segment consists of financial products distribution initiatives, namely, mutual funds products, primary market products and third party products. The distribution business is managed by a team of managers. We are also involved in providing wealth management services for high net worth individuals.
  • Fund Based Activities- Financing clients for their market related activity is the core business for our NBFC. It extends loan against listed shares, financing for subscribing for initial public offers of corporates, loan against mutual funds, corporate employee stock option financing and related funding activities.
  • Quant businesses- This segment consists of electronic market making using high speed execution tools, arbitrage trades, treasury and allied activity by our various subsidiaries,. We use a disciplined and systematic quantitative approach to identify factors that consistently generate alpha. These factors are then used along with our proprietary ultra low latency trading systems and robust risk management to develop trading strategies across asset classes (equities, derivatives, commodities and currencies) that trade on global exchanges. The core mandates include trading of proprietary risk capital by deploying statistically backed algorithmic strategies on our advanced technology platform. See section "Risk Factors - Our risk management policies and procedures in the financial services business may prove to be inadequate."

In addition to the aforesaid service offerings, we are also involved in conducting research and publishing daily, weekly, monthly and special research reports on topics such as equity instruments, derivatives, mutual funds, commodities trading and currencies. Additionally, we are also involved in insurance advisory and placement of insurance services to corporate and small and medium enterprises. We have also been registered as a point of presence by the Pension Fund Regulatory and Development Authority to perform functions including, registration of subscribers, undertaking know-your-customer verifications, receiving contributions and instructions from subscribers and transmission of the same to the designated National Pension Scheme intermediaries.

These services are provided through our network of branches, as well as through Way2Wealth Online which provides a multi exchange trading platform and multi channel access for clients and through mobile trading facilities.

The Visionary

The visionary behind Way2Wealth, Mr. V.G. Siddhartha, 55, is the Chairman and Managing Director of our Company. He holds a bachelors degree in arts from the University of Mysore. V.G. Siddhartha has a long association with coffee, given the family’s interests in coffee plantations in Southern India for more than 130 years, and he has an experience of approximately 22 years in the coffee business. He set up CDGL in 1993 to export coffee beans and later forayed into coffee retailing in different formats in India. He also set up his own stock broking firm, Sivan & Co., at Bengaluru. He was recognized as The Entrepreneur of the Year by Economic Times in September 2003. In 2014, he was awarded with ET Retail Hall of Fame for his contribution to the growth in retail sector.

Group Business Details

Coffee Day Enterprises Limited’s business interest spreads across Retail, Technology Parks & SEZs, Logistics, Investments, Financial Services and Hospitality. PE funding for CDEL from NLS Mauritius LLC, Kohlberg Kravis Roberts & Co (KKR) and Standard Chartered Private Equity (SCPE)
  • Coffee Day Trading Limited (CDTL) - A company that identifies & invests in companies engaged in technologies. CDTL provides access to capital and resources to companies with global market leadership potential.
  • Coffee Day Global Limited (CDGL) - India's largest coffee conglomerate and green coffee exporter, CDGL is perhaps one of the two fully integrated coffee companies of Asia, involved in all sectors of Coffee from plantations to retailing to exports. Café Coffee Day- India's largest retail chain of cafés.
  • Tanglin Developments Limited - The company that develops infrastructure facilities for technology enterprises, being Global Village on the outskirts of Bangalore, which houses companies like Mindtree and Mphasis, and TechBay in Mangalore.
  • Coffee Day Hotels & Resorts- Three luxury resorts under the brand name from The Serai located in Karnataka.

Key People

Way2Wealth has a management team with over 150 man-years of experience amongst themselves. A strong leadership, respected within industry circles and recognized among competitors as being formidable and strong, demonstrates high quality and a visionary management style.

Mr. M. R Shashibhushan, CEO, Way2Wealth
Mr. M R Shashibhushan has over 25 years of experience in various areas of the Indian Capital & Commodity Markets, Investment Advisory Businesses spanning across corporates like Escorts Securities, Kotak Securities, Investsmart India ltd & for the past 10 years with Way2Wealth (a coffee day company).

Through his career he has made significant contributions in various functional areas of Capital & Commodity markets, Investment Advisory, wealth management & Distribution of Financial products.

Currently, as the Chief Executive Officer at Way2Wealth, strategic planning, asset aggregation, digital initiatives & wealth management initiatives are the key focus areas overseen by him.

Ketan Sheth - Director (Research)
He is on the Board of Way2Wealth Securities Private Limited. Having over 25 years of experience in the Indian capital markets, he is a postgraduate and ICWA by qualification. He has earlier held responsible positions in JM Financials and FICOM. Throughout his career, Mr.Sheth has focused on research primarily in the equity market and has also been associated with Corporate Database, a pioneering equity research based firm since its inception.

Srinath B G, CFO
Srinath has over 17 years of experience spread across: finance, business advisory, financial planning, operations, accounting, compliance & auditing functions. He is an F.C.A and previously was a practicing Chartered Accountant.

Alok Ranjan, Head - PMS
Alok has over 18 years experience in the Indian and international equity markets. Previously he was with with Religare Securities as VP - Wealth Management and First Global as VP – Research. Prior to which he worked with Boston Consulting Group and European Energy Exchange in Germany.

Gentil Augustine, Head - Retail Business & Head - HRD
Gentil, has over 15 years of work experience in various sectors of the services industry. Previously with IL&FS Investsmart (AVP - HR) and Elbee-UPS.

Rima Srivastava, CTO
Rima has over 13 years experience in Indian capital markets. Prior to joining Way2Wealth, she was with BRICS Securities as Head-Technology and has been associated with organizations such as the National Stock Exchange, TAIB Securities, Intiqua etc. in her previous assignments.

Shantanu Bharadwaj, Business Head & Principal Officer, Way2Wealth Insurance Brokers Pvt. Ltd.
Mr. Shantanu Bharadwaj specializes in Product Advisory & Life Insurance. With over 10 years of commendable experience in Insurance domain, Shantanu’s profile spans product development, regional sales, business analytics & strategy. Prior to joining Way2Wealth in Nov 2007, he was associated with IL&FS Investment & NCDEX.
He is an MS (Quant Economics – Indian Statistical Institute) and is a Fellow of Insurance Institute of India.

Key Offices

Email: Contact@way2wealth.com
SMS : W2W to 575758

Registered Office
'Frontline Grandeur',No. 14, Walton Road,Bangalore – 560 001.Karnataka,India
Ph :(+91 80) - 4367 6869.

Corporate Office
Hincon House, Tower - B, 3rd Floor,247 Park, L.B.S. Marg, Vikhroli (W),Mumbai - 400 083,Maharashtra, India
Ph :(+91 22) - 6146 2900

Regional Offices:
Coffee Day Square Annex Building, Ground Floor,28/3 Vittal Mallya Road, Bangalore - 560001

New Delhi
D-74, Himalaya House, 7th Floor, 23, K.G.Marg,New Delhi-110001

2nd Floor,Palsak Villa, No:10, Seethammal Colony, 2nd Main Road, Alwarpet - 600018

3rd Floor,Hincon House,Tower-B,247 Park, L.B.S. Marg,Vikroli(W), Mumbai - 400083

# 6-3-571/1/5 II Floor Rockvista Rockdale Compound Somajiguda - 500082

No 315,3rd Floor,Krishna Building,224-A,Acharya Jagadish Chandra Bose Road,Kolkata - 700001