| The Company was incorporated on March 9, 1995 as ICICI Brokerage Services Limited, as a public limited company under the Companies Act, 1956, with the RoC. the Company was granted a certificate for commencement of business dated May 3, 1995. Subsequently, the name of the Company was changed to ICICI Securities Limited, pursuant to a special resolution of the Shareholders dated March 12, 2007. The name of the Company was changed due to the restructuring of operations undertaken by the then holding company, ICICI Securities Primary Dealership Limited pursuant to the RBI circular dated July 4, 2006. A fresh certificate of incorporation dated March 26, 2007 was issued by the RoC upon the change in the name of the Company.
Major Events and Milestones of the Company
The key events in the history of the Company are provided in the table below:
2000
- Launched ICICIdirect
2001
- Launched online mutual funds platform
2002
- Launched derivatives, Direct Link and `Buy Today, Sell Tomorrow'
2003
- Launched GOI bonds on ICICIdirect
2005
- Expanded through ICICIdirect branches
2006
- Launched distribution of health and life insurance products
2007
- Launched overseas trading services
2008
- Launched `On-the-move', a website, Active Trader Services and distribution of online insurance products
2009
- Launched online currency derivatives and private wealth management services
2010
- Launched online National Pension System facilities, SIP in equity and `F&O @ FingerTips' on
- ICICIdirect ICICIdirect launched ICICI Centre for Financial Learning
2011
- Launched life time prepaid brokerage plans, facility for filing income tax returns online, my `GTC' (good till cancelled) under the equity cash product, Target Investment Plans, online document storage services and `Webetorial' online tutorial programs
2012
- Launched SPAN based margining for futures and options in the derivatives market, eLearn for stock market entrants, Shares as Margin in the equity segment and equity relationship services on ICICIdirect
- Relaunched `myGTC' as VTC (`Valid Till Cancellation') facilities
- ICICIdirect Centre for Financial Learning launched StockMIND, a nation-wide contest for college students
2013
- Launched inflation indexed national savings securities - cumulative, e-voting facility, investment advisory services and Flexi Cash facilities on ICICIdirect
2014
- Launched equity-linked debentures (structured products), facilities for auto renewal of SIPs, consolidated portfolio statement, and `iGain Brokerage' on ICICI direct
- Announced the extension of the FuturePLUS products with normal margin and stop loss margin for non-resident Indians in the derivatives segments on NSE
- Introduced `Priority Circle' for high value investors
- Launched CIBIL TransUnion Score and the CIBIL report on ICICIdirect
2015
- Launched `Insta accounts' facility, `Track and Act' robo advisory platform and `bullet trade' facility on ICICIdirect
- Offered sovereign gold bonds
2016
- Launched equity advised portfolio services, cloud orders for equity segments, price improvement orders, VTC (Valid Till Cancel) Future Square off orders, portfolio X-ray reports
2017
- Launched investment in AIFs on a private placement basis on ICICIdirect, margin trading facility, funding of employee stock option schemes, factor based portfolios (developed by MSCI), overseas trading facility (through a strategic partnership with an online multi-asset trading and investment platform), `multi price order' in the equity segment
- Introduced `live' notifications on the ICICIdirect mobile application
- Introduced `One Click Investment' for investment in mutual funds on ICICIdirect
- Awards, Accreditations and Accolades received by the Company
2004
- ICICIdirect was awarded the Outlook Money `Best e- Brokerage Award'
2005
- ICICIdirect was awarded the Outlook Money `Best e- Brokerage Award'
2007
- ICICIdirect was awarded the `Best Brokers Site' at the Web 18 Genius of the Web Awards 2007
- ICICIdirect was awarded the `CNBC AWAAZ Consumer Award 2007' for the Most Preferred Financial Advisory Service
- ICICIdirect was awarded for `Technology Usage in the Best Stock Broking Website' at the PC World Web Awards 2007
- ICICIdirect was awarded the Outlook Money `Best e- Brokerage Award'
2008
- ICICIdirect was awarded the Outlook Money `Best e- Brokerage Award'
2009
- The Company was awarded the `Best in Category - Financial Services' at the Franchise Awards 2009
ICICIdirect was awarded the Outlook Money `Best e- Brokerage Award'
2010
- The Company was awarded the `Best Performing National Financial Advisor - Retail' award at the UTI CNBC TV18 Financial Advisor Awards 2010
- The Company was awarded the `Best in Category - Financial Services' at the Franchise Awards 2010
- ICICIdirect was awarded the Outlook Money `Best e- Brokerage Award'
2011
- The Company was awarded the `Best in Category - Financial Services' at the Franchise Awards 2011
- ICICIdirect was awarded the Outlook Money `Best e- Brokerage Award'
2012
- The Company was awarded the `Best in Category - Financial Services' at the Franchise Awards 2012'
- The Company was awarded the `Best Equity Broking House (Cash Segment)' award at the BSE IPF - D& B Equity Broking Awards 2012
- The Company was awarded in the `Business Technology Innovation Awards 2012' in the Enterprise Applications category by Dataquest
- The Company was awarded the `Smart use Technology eRetailer of the year 2012' award at the Indian eRetail Awards 2012
- ICICIdirect was awarded the Outlook Money `Best e- Brokerage Award'
2013
- The Company was awarded the `Best in Category - Financial and Business Services' at the Franchise Awards 2013
- The Company was awarded the `Best Equity Broking House - Cash Segment' award and the `Largest Equity EBroking House' award at the BSE IPF - D&B Equity Broking Awards 2013
- The Company was awarded the `Outstanding Social Impacts' award at the Asian Sustainability Leadership Awards
- The Company was awarded the `Money Today FPCIL Stockbroker of the Year' at the Money Today FPCIL Awards 2012-13
- ICICIdirect application of the Company was awarded the `Best Mobile Application: Mobile Trading' award at the Mobbys Awards
- The Company was awarded the `Best Return to Channel Partner/ Ancillary Development' award at the 7th Social and Corporate Governance Awards
- The Company was awarded the Banking Frontiers Finnoviti Award 2013 for its `Valid Till Cancelled Order' VTC) facility
- The Company was awarded the Outlook Money `Best e- Broker' Award
2014
- The Company was awarded the `Best Equity Broking House (Overall)' award, the `Largest Equity E-Broking House' award, and the `Best Equity Broking House (Retail)' award at the `BSE - D&B Equity Broking Awards 2014'
- The Company was awarded the `Best Performing National Financial Advisor - Equity Broker' award at the UTI CNBC TV 18 Financial Advisor Awards 2014-15
- The Company was awarded the `Organizations that offers Best Return to Channel Partner/ Ancillary Development' award at the 8th Social and Corporate Governance Awards
- The Company was awarded the `Outstanding Social Impacts' Awards at the Global Sustainability Awards
- The Company was awarded the `Franchisor of the Year - Financial Services' at the Franchise Awards 2014
- The Company was presented the `Support and Improvement in Quality of Education' award at the CMO Asia Best CSR Practices Awards 2014
- The Company was awarded the Outlook Money `Best e- Brokerage' Award
2015
- The Company was awarded the `Best Equity Broking House - Retail' award, the `Best Equity E-Broking House' award and the `Best Equity E-Broking (Large)' award, the `Best Equity Broking House - Derivatives Segment' at the Dun & Bradsteet BSE Equity Broking Awards 2015
- The Company was awarded the `Best Return to Channel Partner' award at the Social and Corporate Governance Awards
- The Company was awarded the `Support and Improvement in the Qaulity of Education' award at the Global CSR Excellence and Leadership Awards
- The Company was awarded the `Franchisor of the Year - Financial Services' at the Franchise Awards 2015
- The Company was awarded the `Best in Class Corporate Social Responsibility Practice' award at the Responsible Business Awards
- The Company was awarded the `Outstanding Social Impacts' award at the Global Sustainability Leadership Awards
- ICICIdirect was awarded the Outlook Money `Best Retail Broker Award'
2016
- The Company was awarded the `Franchisor of the Year - Financial Services' at the Franchise Awards 2016
- The Company was presented the `Support and Improvement in Quality of Education' award at the 6th Asia Best CSR Practices Awards 2016
- The Company was awarded the `Best use of CSR practices in Financial Sector' award at the Global CSR Excellence and Leadership Awards
- ICICIdirect was awarded the Outlook Money `Best Retail Broker' Award
2017
- The Company was awarded the `Best Performing National Financial Advisor - Equity Broker' award at the UTI CNBC TV 18 Financial Advisor Awards 2016-17
- The Company was awarded the `Support and Improvement in Quality of Education' award at the CSR Leadership Awards
- The Company was awarded the `Sustainable Education Strategy' award at the Responsible Business Awards
- The Company was awarded the `Franchisor of the Year - Financial Services' Award at the Franchise Awards 2017
2018
-ICICI Securities Business Partners wins Best in Retail in Financial Services by Franchise India Retails Award 2018.
-Best Performing National Financial Advisor Equity Broker by UTI MF & CNBC TV 18 Financial Advisor Awards 2017-2018.
2019
-ICICI Securities recognised as Retail Broker of the Year.
2020
-ICICI Direct launches WhatsApp chatboat to help investors.
-ICICI Securities collaborates with IIT Kanpur.
-ICICI Securities ties up with Interactive Brokers for US stock market.
2021
-ICICI Securities join hands with IIT Kanpur to facilitate rapid delivery of medical oxygen.
2022
-ICICIdirect introduces Flash Trade for F&O traders.
-ICICI direct acquires Multipie App.
-ICICI direct launches ICICIdirect iLearn - A learning app for investors.
-ICICI Securities partners with insurtech platform CoverStack to offer insurance on ICICIdirect platform.
-ICICIdirect launches LIFEY: Life Investments For You.
2023
-Mobexx- Mobile Advertising Excellence in Integrated Campaign for E-ATM Campaign
-ICMA- Best Content Marketing on OTT Platforms for E-ATM Campaign
-BFSI Innovation Confex & Awards 2023 for Best Digital Integrated Campaign of the year 2023
-Employee Happiness Award for Best Community Impact Initiative by KamiKaze B2B Media
2024
-ICICI Direct won Gold for 'Best Cross Channel marketing campaign 2023' by INKSPELL Media.
-ICICI Won MCX Leading Bank Broker Award 2023.
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