The Company was originally incorporated on August 13, 2010 as Aromen Hospitality Private Limited vide Registration no. 061983 (CIN: U55101GJ2010PTC061983) under the provisions of the Companies Act, 1956 with the Registrar of Companies, Gujarat, Dadra & Nagar Haveli. Further, the name of the Company was changed to Dangee Dums Private Limited vide Shareholder`s Resolution passed at the Extra Ordinary General Meeting of the Company held on June 19, 2017 and a fresh Certificate of Incorporation dated 30th June,2017 issued by the Registrar of Companies, Gujarat, Ahmedabad pursuant to change in name of the Company. Later, the Company was converted into Public Limited Company and consequently name of company was changed from Dangee Dums Private Limited to Dangee Dums Limited vide Special resolution passed by the Shareholders at the Extra Ordinary General Meeting held on August 01, 2017 and a fresh certificate of incorporation dated August 24, 2017 issued by the Registrar of Companies, Gujarat, Ahmedabad.
Key Events and Mile Stones
2010
- Incorporation of the Company in the name and style of Aromen Hospitality Private Limited
2011
- Started the Commercial Activities under the Brand Name Dangee Dums.
- Opened its first retail outlet at Panjarapole, Ahmedabad under the Brand Name ?Dangee Dums?.
2012
- 5th Store Opening
- Launched at Gandhinagar - first outlet in the state capital opened at Infocity.
2013
- Official opening of Republic of Dangee Dums in June - a unique travel-themed caf‚ and restaurant.
- 7th retail outlet opening - a huge step forward.
2014
- Launch of campaign: The Cake Face` - Establishing a vibrant and bold brand image.
- Launch of campaign: Cake of the Week` - Changing people`s perceptions that cakes are meant for indulging, whatever the occasion is.
- Launch of campaign: Open till 1 AM` - Pioneered the concept of keeping a cake store open past midnight to cater to a much-loved Amdavadi habit.
- 10th Store Opening
2015
- Launch of campaign: Loot Lo` - super-hit campaign by selling Belgium Truffle, the signature cake, at 250/- only.
- Launch of campaign: Cake of the Week is Back` - Riding on the success of Loot Lo, we realized the patrons loved the idea of getting a decadent chocolate cake for just 250/-, and breathed a new life in to the earlier campaign.
- 27th Store Opening, Expansion to Vadodara & Anand
- Started the Commercial Activities from factory situated at Shop No. G-1 to G-14 & F-1 to F-14 Devraj Industrial Park, Piplaj-Pirana Road, Piplaj , Ahmedabad-382405, Gujarat, India
2016
- Started Foodista Multi-Cuisine Restaurant at Panjrapole, Ahmedabad, beside the popular flagship retail outlet.
- Launch of campaign: Star of the Week` - New addition to the cake segment, with three mouth-watering variants available at 121/- only
- 50th Store Opening, Expansion to Surat
- Launch of campaign: Chhotu Cake @99` - Chhotu Cake was launched at the jaw-dropping price of Rs. 99/- only, receiving instant approvals across all audiences.
- Started store-wise engagement campaign Free Cake Dhamaka` - Distributed free cakes to people living close by the outlets, garnering awareness and interest from the patrons, and a lot of good publicity for Dangee Dums.
2017
- 75th Store Opening - The year started with the achievement of a fantastic milestone
- Launch of a new product line - Dangee Dums Premium Ice creams
- Change in the name of the Company from ?Aromen Hospitality Private Limited? to Dangee Dums Private Limited.
- Conversion of the Company from Private Limited to Public Limited Company and name of the Company has been changed from Dangee Dums Private Limited to Dangee Dums Limited
2018
-Dangee Dums announces launch of initial public offering.
-Dangee Dums enter the packaged good segment with launch of its coated chocolate product in two flavors.
2019
-Dangee Dums extends its CPG franchise by launching a range of products in Khari category.
-Dangee Dums makes an entry into a new category in the CPG domain with the launch of cookies.
2022
-The Company has issued Bonus Shares in the Ratio of 1:2.
-The Company has splits its face value from Rs. 10/- to Rs. 1/-.
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