The business of the Company was originally carried on as a partnership firm under the name of `M/s Flair Writing Instruments' (the "Partnership") pursuant to a deed of partnership dated January 6, 1986 (the partnership business was deemed to have commenced from January 1, 1986), as amended and supplemented from time to time, among Mr. Khubilal Jugraj Rathod, Mr. Vimalchand Jugraj Rathod, Mrs. Nirmala Khubilal Rathod, Mrs. Manjula Vimalchand Rathod, Mr. Rajesh Khubilal Rathod, Mr. Mohit Khubilal Rathod, Mr. Sumit Rathod, Mrs. Sangita Rajesh Rathod, Mrs. Shalini Mohit Rathod and Mrs. Sonal Sumit Rathod as partners (collectively, the "Partners").
Pursuant to a unanimous resolution among the Partners dated June 11, 2016, M/s. Flair Writing Instruments was converted into a private limited company under Chapter XXI of the Companies Act, 2013. Pursuant to such conversion, our Company was incorporated on August 12, 2016 as `Flair Writing Industries Private Limited', a private limited company, under the Companies Act, 2013 and Equity Shares were issued to the Partners in lieu of the capital in the Partnership.
Subsequently, pursuant to a scheme of amalgamation under Sections 230 to 232 of the Companies Act, 2013 approved by the NCLT, Mumbai Bench by an order dated March 15, 2018, certain companies (i.e., FPPIPL, FSPL, FPSIPL, FPP(UK)PL and FIIPL) were merged with and into our Company. For details, see "-Details regarding Material Acquisitions or Divestments of Business/ Undertakings, Mergers, Amalgamation, any Revaluation of Assets, etc. in the last 10 Years" below on page 200.
The Company was subsequently converted into a public limited company, consequent to which the name of the Company was changed to `Flair Writing Industries Limited' and a fresh certificate of incorporation dated May 30, 2018 was issued by the RoC.
Major Events: 1976 -"Flair" brand was registered as a trademark (word)
1998 -We commenced production at one of our manufacturing units in Daman
2005 -The manufacturing unit, Daman Unit-II, was set up in Daman
2008 -Introduced "Flair Calculators"
2009 -The manufacturing plant, Dehradun Unit-I, was set up in Dehradun, Uttarakhand
2011 -The manufacturing plant, Dehradun Unit-II, was set up in Dehradun, Uttarakhand
2012 -We started offering "Pierre Cardin" writing products
2014 -NPPI(1) acquired certain trademarks of the "Hauser" brand
2015 -The manufacturing unit, Naigaon Unit-I, was set up in Naigaon, Maharashtra
2016 -The Company was incorporated upon conversion of M/s. Flair Writing Instruments -The manufacturing unit, Daman Unit-IV, was set up in Daman
2018 -A scheme of arrangement under Section 230 to 232 of the Companies Act, 2013 was approved by the NCLT, Mumbai Bench, pursuant to which the Transferor Companies merged with and into our Company(2) -The Company was converted into a public limited company -The Company entered into a deed of assignment with Flair Pens Limited (a member of the Promoter Group and a Group Company) for the assignment of certain trademarks relating to the "Pierre Cardin" brand -The manufacturing plant, Valsad Building-II, was set up in Valsad, Gujarat
2019 -"FLAIR CREATIVE" brand was registered as a trademark (word) -"Flair Writing Equipments Private Limited" was incorporated as a subsidiary of the Company -The manufacturing plant, Valsad Building-III, was set up in Valsad, Gujarat
2020 -"HAUSER ARTZ" brand was registered as a trademark (word)
2021 -"Flair Creative" range of products was launched
2022 -"ZOOX" brand was registered as a trademark (word) -Acquired shares of "Flair Cyrosil Industries Private Limited" and it became one of the subsidiaries -The manufacturing plant, Valsad Building-IV, was set up in Valsad, Gujarat
2023 -The overall installed capacity of writing instruments reached 2.02 billion pieces per annum which increased from 1.29 billion pieces in 2018 -The manufacturing plant, Daman Agarwal Unit, was set up in Daman, Dadra and Nagar Haveli and Daman and Diu -A scheme of arrangement under Section 230 to 232 of the Companies Act, 2013 was approved by the NCLT, Mumbai Bench, pursuant to which FDPL merged with our Company(2)
2024-The Company has won the prestigious Export award- First position in the Writing Instruments category.
2025 -FLAIR launches 'The Right Move' campaign turning a child's pencil sharpening into a sustainability statement.
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