The Company was incorporated as `Tejus Securities Private Limited', a private limited company under the Companies Act, 1956, with a certificate of incorporation issued by the Registrar of Companies, Maharashtra on August 18, 1994 at Mumbai. As on January 2006, the Company was owned and managed by Mukesh Tulsyan, Raj Pal Singh Rana and certain other shareholders. Subsequently in January 2006, the entire equity share capital of Tejus Securities Private Limited was acquired by Anuj Khanna Sohum, the individual Promoter, along with Anuj Kumar and Madhusudan Ramakrishna (collectively, the "Tejus Acquirers"). Thereafter, the name of the Company was changed to `Affle (India) Private Limited', pursuant to a letter of approval from the Central Government dated August 29, 2006 and a fresh certificate of incorporation issued by the RoC on September 29, 2006. the Company was subsequently converted to a public limited company and the name of the Company was changed to the present name, i.e., `Affle (India) Limited', and a fresh certificate of incorporation consequent upon conversion was issued by the RoC on July 13, 2018.
Major events and milestones : 2007 - Launch of the first product "SMS 2.0" in partnership with Bharti Airtel in India in June 2007. Subsequent to the launch, this product and partnership was scaled pan-India in December 2007.
2009 - Announcement of first significant mobile monetization partnership with NDTV Convergence.
2012 - Launch of the Mobile Advertising Agency 'ad2c'. - Launch of the Cross Screen Advertising Platform "Ripple" in August, which was followed by announcement of partnerships with Yahoo, ESPN Cricinfo & India Today for this platform.
2014 - Launch of the mobile marketing platform 'ad2campaign'.
2015 -Launch of the end-to-end "Mobile Audience as a Service (MAAS)" platform in March 2015.
2017 - Launch of "Mobile Ad Fraud detection (mFaaS)" platform which was later awarded by the IAMAI as the Best Big Data Technology Platform in 2017. - Announced the first significant Data Management Platform (DMP) partnership with Micromax for Data and Native Ads monetization.
2018 - Acquisition by Affle International of Affle Global' consumer platform and enterprise platform-based business undertaking and 100% of the equity interests in the Indonesian Subsidiary, each effective July 1, 2018. - Acquisition by the Company and Affle International of the Vizury Commerce Business effective September 1, 2018.
2019 - Acquisition by Affle International of the Shoffr Business Undertaking on May 18, 2019, effective February 19, 2019. - Acquisition by Affle International of the RevX Business Undertaking one June 28, 2019, effective April 1, 2019.
2022
-Affle wins `Enabling Technology Company of the Year' for the 4th consecutive time at the Mobile Marketing Association's Smarties India awards.
-Affle awarded the prestigious Data Protection Trustmark Certification by IMDA Singapore.
-Affle's Appnext Platform recognized as the top performer across multiple categories in the latest edition of the AppsFlyer Performance Index.
2023
--The Company has informed that regarding 'Acquisition of remaining 5% shares of Appnext Pte. Ltd.'.
--The company informed that 'Completion of the acquisition of YouAppi Inc.'.
2024
-The Company has informed regarding 'Updates on YouAppi acquisition'.
-The Company Received e4m Indian Digital Marketing Awards 2024
2025
-The Company name has changed from Affle (India) Ltd. to Affle 3I Ltd.
-Affle Secures Dual Global Certifications, Strengthening Global Leadership in Data Privacy & Information Security.
-Affle unveils three groundbreaking AI-led initiatives at the 3i Summit as it enters into its Third Decade of Innovation.
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